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OBJECTIVES & GOALS

The website would act as a medium between student and tutors, an organization to communicate, get leverage from tutors & organization on textbook solutions for students & solve tough textbook problems.


Project Type

WordPress Development

Industry

tuition

Specifically, the new website needs to fulfil the following business needs:

Challenge & Objectives

Increase the number of new enquiries coming from the website

Increase the number of sign-ups by tutor and student

Act an independent platform to resolve textbooks solution and homework demands for Tutor and students

There would be three types of users associated with this platform a) Students b) Tutors c) Organization

Students would be able to select and reach out to their opted tutors or organization for their homework help

Tutors & the organization at the same time would evaluate the student’s homework solution and estimate the cost to students for their help.

24 Country Specific Sites

Next was to create the suite of local sites, each tailored to the country of business, including expertly translated local languages. In some instances multiple languages were required, so we made use of WPML, which allows users to switch.

These sites share many features with the group site, but also have an array of additional custom functionality, including:

Frontend
Backend

Multi-Device Bespoke Design

Technology & Plugins

Besides WordPress Multisite, we implemented Gravity Forms for form data management and personalisation. These forms were also integrated with Campaign Manager for easy email list management.

We used the Google Maps API to create the global locations and stockist map. Whilst we used WPML to handle country sites which required the ability to switch between multiple languages.

61

%
Increase in Mobile Users

111

%
Increase in Average Session Time

47

%
Increase in Returning Visitors

15

%
Reduction in Bounce Rate for Homepage

Results

Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.

The Multisite solution means that any code pushes or updates only need to be carried out once for all sites, saving the client time and money.





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