Bakels Group are a global business specialising in baking ingredients. They have 24 local websites across their countries of operation, and their group site.
Bakels approached Impact Media, as their custom built CMS was outdated and no longer fit for purpose. It was difficult to update, and gave limited control to adapt and manage content. They wanted to migrate all 25 sites over to WordPress, due to its ease of use and scalability and needed an agency with proven expertise in WordPress web development.
Next was to create the suite of local sites, each tailored to the country of business, including expertly translated local languages. In some instances multiple languages were required, so we made use of WPML, which allows users to switch.
These sites share many features with the group site, but also have an array of additional custom functionality, including:
Besides WordPress Multisite, we implemented Gravity Forms for form data management and personalisation. These forms were also integrated with Campaign Manager for easy email list management.
We used the Google Maps API to create the global locations and stockist map. Whilst we used WPML to handle country sites which required the ability to switch between multiple languages.
Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.
The Multisite solution means that any code pushes or updates only need to be carried out once for all sites, saving the client time and money.