4 Ideas to Transform Your WooCommerce Store into a Lead Magnet

What do an incredible unsold art piece and an average WooCommerce store have in common?

They both fail to generate sales, which gradually transforms them from assets to liabilities.

Whether you’ve just launched your WooCommerce store or have been successfully selling products online for a while, one common headache among every owner is plateaued sales.

According to a survey, the E-commerce industry faces a staggering failure rate of around 80% to 90%.

This situation becomes even more challenging when your website fails to convert visitors into leads, adding fuel to the already burning fire.

At this stage, it becomes crucial for you to step back and evaluate all your marketing tactics that are not yielding results.

The question is – Are there any tactics out there that can break the sales slump for you?

Here is the good news – There are many!

Without further ado, let’s dive deep into each of them.

1. Introduce Loyalty Programs

A loyalty program is a perfect start to boost your WooCommerce store’s sales. It can help in rewarding old customers and attract new ones through them.

The loyalty program is a good marketing technique to give progressively hefty discounts and exclusive deals like discounts and lesser pricing to existing customers.

Here are a few ways Loyalty programs can boost your sales:

• Imagine your customers getting a little thrill every time they buy something from your store. That’s the power of rewarding! From signing up to leaving a review or referring a friend, each action should be rewarded.
• Who doesn’t love a little extra push to shop for things they love? Offering rewards for reaching certain purchase milestones can turn your hesitant customers into recurring buyers. It’s like giving them a small victory lap for everything they re-shop from your store!
• Picture your customers coming back for more not just for your products, but exclusive loyalty rewards you offer. It’s like having a secret treasure trove just for a few customers
• Word-of-mouth is gold. Whether your customers are referring you to their friends, writing raving reviews, or being consistent shoppers, every bit of loyalty should be met with appreciation.

Remember, it’s not just about transactions, it’s about creating a rewarding relationship. The goal should be to reciprocate the same patronage towards your customers and reward them for every action or purchase they make through your store.

It’s like saying “Hey, you’re not just a customer – you’re part of our awesome family!” 🙂

2. Improve Your Website Speed

Let’s face it! We all hate slow-loading eCommerce WordPress sites. When was the last time you stuck to a website and showed some pity, waiting for it to load faster? Never!

People bounce from such sites quickly at the speed of a rubber ball. Even the folks at Google abhor such websites.

Since eCommerce is all about numbers, having a poor loading speed indirectly bruises your business.

According to a survey, if the page loading speed is more than 4 seconds, many visitors will never return to your website. Additionally, it adversely impacts your Google rankings.

Fixing this latency does require an expert page speed WordPress developer to dig into your site and make your load times faster but here are a few things you can do:

• Optimize or compress images (without sacrificing quality) on your website to reduce loading times. Utilizing WordPress plugins like Smush can be highly effective.
• Add SSL certificates to ensure secure connections and gain customer trust (This is a must-have for your eCommerce store) 
• Choose a reliable hosting provider and consider upgrading your hosting plans.
• Utilize a CDN to distribute content across multiple servers and reduce the distance data travels to the user.

If it’s still too complex for you to handle alone, we’ve created an exclusive guide on getting started without requiring a tech background.

We have barely scratched the surface here, there are more optimisation technics one can use to improve website load timings. 

Remember to consult an expert wordpress developer if you’re not comfortable making these changes on your own. 

Sometimes, leaving things to specialists is the best you can do for your business. 

Tip💡 To instantly know your website loading speed head to Google Page Speed’ or GTmetrix tool & enter your website URL.

3. Toggle with Shipping Fees

Picture this: Your client loved your product, added it to their cart, and cruses toward checkout, only to notice a whooping high shipping fee!

Bam! You’ve lost a potential client over a mere shipping charge.

However, this doesn’t mean you shouldn’t levy a reasonable shipping fee. Yet, charging more than your competitors is a surefire method to drain leads every passing second.

The impact goes beyond just losing a client; it tarnishes your brand image and hampers the trust you’ve diligently cultivated to bring them to this point.

Here are strategies to tweak your shipping approach (making your customers feel like it’s completely free)

• Add Shipping Fees to Product Prices: Add shipping costs into product prices by not showing them a separate cost for your customer to pay. 
• Initiate First Customer Free Shipping: Offer new customers their first shipping experience at no charge to encourage their initial purchase.
• Leverage Coupon Codes for Free Shipping: Introduce coupon codes to provide customers with the perception of free shipping as a limited-time offer.
• Set Free Shipping on Minimum Order Value: Provide free shipping on orders reaching a specific value, enticing customers to add more items to their carts.

4. Win More Hearts with Emails

A good email makes or breaks a relationship with your customer.

For instance, I’m sure we have all heard about that famous CD baby order confirmation email that went viral because of its outstanding copywriting style that outshone the generic automated confirmations we get from the rest.

This email alone brought Derek thousands of new customers!

But I’m not suggesting you do the Derek feat, there are other simple ways to lure your customer and turn them into raving fans.

• Send Abandoned Cart Emails: Send emails to customers regarding products in their cart, prompting them to take action. This process can be automated within WooCommerce
• Send Personalized Recommendations: Send tailored product recommendations via email based on customer wishlist items and browsing history.
• Monthly Product Updates: Notify customers about new arrivals, restocked items, or product updates to keep them engaged. You can use tools like mailchimp to plan monthly emails for these. 
• Send Educational Content: Share informative content via email related to your products to position your brand as an industry expert.
• Share Birthday Offers: Send personalized birthday discounts or gifts to make your customer feel special & valued.

Email marketing is a powerful tool when used wisely and delivered ‘nicely’ 🙂

By now, your mind is likely buzzing with actionable ideas to transform your WooCommerce store into a lead-generating powerhouse.

But ideas are meaningless without actions.

Whether you’re a small, independent store owner already running a WooCommerce store but yearning for the guidance of an expert, or you’re stepping into the online eCommerce world for the first time, don’t hesitate to reach out to us for a free consultation.

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