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Chelsea Studios

Chelsea studio is a green and vibrant creative startup based in London. As every startup comes with their mojo & masterpieces


Project Type

WordPress Development

Industry

Retail

They are a bunch of creative design lunatics with a vision to transcend on graphic and user experience space globally.

Challenge & Objectives

Our role was simple, to aid them to put together a bespoke WordPress website for their brand which can appeal to the right kind of audience they were looking to imprint. With the power of WordPress CMS, there is hardly anything difficult to achieve in today’s day and age and our team just put that into practice rightly.

Embedding their supplied web layouts into a fresh vanilla WordPress theme set up from scratch, providing the advantage to access & alter almost anything on the website through the advanced custom field (ACF) add-on turned out to be a perfect recipe for Chelsea Studio team. The site is up and they hardly fail to exhibit their grin from ear to ear about our work whenever we meet them over a coffee!

24 Country Specific Sites

Next was to create the suite of local sites, each tailored to the country of business, including expertly translated local languages. In some instances multiple languages were required, so we made use of WPML, which allows users to switch.

These sites share many features with the group site, but also have an array of additional custom functionality, including:

Frontend
Backend

Multi-Device Bespoke Design

Technology & Plugins

Besides WordPress Multisite, we implemented Gravity Forms for form data management and personalisation. These forms were also integrated with Campaign Manager for easy email list management.

We used the Google Maps API to create the global locations and stockist map. Whilst we used WPML to handle country sites which required the ability to switch between multiple languages.

61

%
Increase in Mobile Users

111

%
Increase in Average Session Time

47

%
Increase in Returning Visitors

15

%
Reduction in Bounce Rate for Homepage

Results

Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.

The Multisite solution means that any code pushes or updates only need to be carried out once for all sites, saving the client time and money.





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