fourfivecbd

Website

www.fourfive.com

Project Type

WordPress Development

Industry

Retail

Fourfive CBD is a natural supplement CBD oil for all walks of professional and athletes to maintain their active lifestyle.

Challenge & Objectives

Our job was to transition their store idea into online operations utilizing the power of WordPress CMS. We decided to put WooCommerce on the front for store building exercise to achieve the desired end result client was intending for.

Making the most use of standard Woocommerce facets and default Woocommerce style our team put together an elegant user experience which integrates seamlessly into the rest of the website. With this, FourFive CBD was able to get a store online and start selling!

24 Country Specific Sites

Next was to create the suite of local sites, each tailored to the country of business, including expertly translated local languages. In some instances multiple languages were required, so we made use of WPML, which allows users to switch.

These sites share many features with the group site, but also have an array of additional custom functionality, including:

Frontend

Account area where users can register and save their favourite products and recipes
A Pinterest style insights page full of useful articles
A stockists locator
Dynamic search
A recipes area with advanced filters pulling in ingredients and important information on allergens, suitability for specialist diets and nutritional numbers

Backend

Spotlight Campaigns - allowing Bakels to create campaign landing pages
Dynamic PDF Creation on the fly
Advanced Product and Recipe Management
A library of training videos

Mobile
Tablet
Desktop

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Technology & Plugins

Besides WordPress Multisite, we implemented Gravity Forms for form data management and personalisation. These forms were also integrated with Campaign Manager for easy email list management.

We used the Google Maps API to create the global locations and stockist map. Whilst we used WPML to handle country sites which required the ability to switch between multiple languages.

61

Increase in Mobile Users

111

Increase in Average Session Time

47

Increase in Returning Visitors

15

Reduction in Bounce Rate for Homepage

Results

Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.

The Multisite solution means that any code pushes or updates only need to be carried out once for all sites, saving the client time and money.

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Contact

For Sales - [email protected]
Apply for Job - [email protected]
Call Us - +91 79-48000011
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Location - 901, Shapath V, Sarkhej - Gandhinagar Hwy, opp. Karnavati Club Road, Prahlad Nagar, Ahmedabad, Gujarat 380015.

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