Preolas Website Design & Build

Preolas isn’t selling one thing. It’s consulting, a suite of products (Preolas Apps, the AI Gateway, the Aconex Connector), and ongoing support three genuinely different engagements aimed at the same buyer. Left unstructured, that breadth reads as unfocused, which is the last thing an enterprise ECM buyer wants to see.

The navigation splits “What We Do” from “Product” deliberately, with the product family broken into its own sub-menu rather than folded into a general services list. A visitor from an energy or government body should be able to tell within seconds whether they need a consulting engagement or a piece of software already in production.

The audience is asset-intensive organisations and government agencies energy, utilities, construction deciding who governs information that genuinely can’t go missing. That calls for restraint over polish: fewer generic stock images, more direct statements about who founded the company and what they’ve actually built.

The homepage leads with the founders’ background rather than a features list two former OpenText executives with VP-level experience across ANZ because in a specialist consulting sale, the people are the credibility. The Origin Energy relationship is treated the same way: not a logo in a strip, but a named, ongoing reference.

“Boutique by design” needed to read as a genuine trade-off, not a euphemism for small. The copy says plainly what that means in practice: no handoffs, direct access to the people who built the product.

The site runs on a custom WordPress theme, which kept full control over layout and performance rather than working around a page builder’s constraints important on a site where every section (services, products, case studies) needed its own structure rather than a repeated template.

Lead capture is handled through an embedded LeadConnector form and a dedicated “Book a Demo” flow with date and time selection, rather than a generic contact form because a demo booking is a different commitment than a general enquiry, and the site treats it as one.

The map embed and full address, ABN-level contact detail, and named socials in the footer all do the same job: making a boutique firm verifiable at a glance.

Buyers researching an ECM consultant rarely make the decision on a phone, but they do their first read there. Navigation, service breakdowns, and the founder-credibility content all needed to hold up on a small screen without collapsing into unreadable blocks particularly the multi-level Product sub-menu.

On the SEO side, metadata, canonical tags, and Open Graph data were set deliberately rather than left to defaults, so the site represents itself accurately when it’s shared or indexed not an afterthought bolted on after launch.