Designing in any form is a mixture of shape, color, form, value, space, and texture. In every form, designing is an expression of art. Every medium of designing has different rules but there are some basic rules which are always equally applicable to all the designs.
Web designing is also not a random process of making something. It also has some designing principles which make it more effective. Web pages have more space for creative ideas due to graphics and visuals. If the website is eye pleasing then the visitor may stay for the longest time and can give attention to other content also. Due to this, website design needs more attention.
Application of proper web designing principles can help you make a balanced and eye pleasing website with good functionality. Some of the web designing principles are discussed in this article.
Colors are a very important part of web design as emotions are directly related to the color. An eye pleasing color can make someone happy. It is something that can create either attraction or repulsion in the user. Color scheme needs to be balanced. Contemporary colors give more eye pleasing experience. Texts need to be in contrast to background color so it becomes easily readable.
Communication needs to be in the manner that it should convey its proper meaning. It should not go unread in the images and other pictures. If you have some special message then put it in the manner that it becomes visible first.
You should also keep in the mind that nowadays it is required that website is mobile friendly. When it is seen from the mobile screen it should show the full view. The layout should be proper and responsive to mobile screens.
Font always plays an important role. Its size needs to be proper and it should be readable. Sometimes fonts are very artistic but it takes lots of time to read that is also not advisable. Most of the websites either use Arial or Verdana and of 16 px.
Images have its own role to play in web design. A proper image can create the positive impact on the visitor’s mind. You should use the image which is of balanced size. Too big image or too small images both are not good. A very big image can disturb the harmony of the web page and small image can go unnoticed. Images are also associated with a brand so it helps to create the positive brand image. Images with the message are good for sharing some special message. You can also use photographs.
If the website has more images or it is too heavy then it may take a very long time to load. People normally avoid spending time on the websites that take too much time to load. Images and other content should not be used too much.
Blank space is an enhancer. It helps to create harmony in the design layout. The smart use of blank space can make the layout more eye pleasing. It saves the images or content mixing up with each other.
Studies have shown that people view the web pages in F pattern design which means they look at the top first then move the eyes towards the left side. Hardly anyone looks at the right side. So, the right side goes unnoticed. When a website is very nicely designed then the user follows the website design rather using the own eye moving patterns. A smart design pattern can always keep the user more engaged on a website.
Web design principles checklist helps to identify the things that are needed to add in the web page design. You can omit the things too. The use of smart design can help you produce a smart looking website.