Global Retail Merchandising Company

The initial plan was to keep the website minimalistic with a classic design to attract new customers with high commercial pursuits.

Website

www.sparfacts.com.au

Project Type

WordPress Development

Industry

Retail

Sparfacts is a nationwide retail marketing agency based in Australia. With a wide span of footprint, their old website was not adding much wood to the fire, the maintenance and cost for nursing the old website was a silent reputational butcher and the need of the hour was to have a new robust website which ticks all the essential boxes missing on the previous website.

Challenge & Objectives

Our team was committed and completely in alignment with website goals the client was looking to hit from this facelift. To be-little the major challenges of maintenance we aimed to build this website with Wordpress CMS where they can have less leverage on us in the future for altering the media & content of their website. The plan was to make them more independent!

With a custom theme integration and few advanced plugins to back the quintessential features of the website, our team laid out a new website for their brand. The site is now lucid, mobile responsive, minimalistic & aesthetically pleasing which is exactly what the client was looking for since ages.

24 Country Specific Sites

Next was to create the suite of local sites, each tailored to the country of business, including expertly translated local languages. In some instances multiple languages were required, so we made use of WPML, which allows users to switch.

These sites share many features with the group site, but also have an array of additional custom functionality, including:

Frontend

Account area where users can register and save their favourite products and recipes
A Pinterest style insights page full of useful articles
A stockists locator
Dynamic search
A recipes area with advanced filters pulling in ingredients and important information on allergens, suitability for specialist diets and nutritional numbers

Backend

Spotlight Campaigns - allowing Bakels to create campaign landing pages
Dynamic PDF Creation on the fly
Advanced Product and Recipe Management
A library of training videos

Multi-Device Bespoke Design

Mobile
Tablet
Desktop

Technology & Plugins

Besides WordPress Multisite, we implemented Gravity Forms for form data management and personalisation. These forms were also integrated with Campaign Manager for easy email list management.

We used the Google Maps API to create the global locations and stockist map. Whilst we used WPML to handle country sites which required the ability to switch between multiple languages.

61

Increase in Mobile Users

111

Increase in Average Session Time

47

Increase in Returning Visitors

15

Reduction in Bounce Rate for Homepage

Results

Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.Since launch the sites have been a great success, giving Bakels a highly customised solution, whilst providing them with ease of use and control over their content.

The Multisite solution means that any code pushes or updates only need to be carried out once for all sites, saving the client time and money.

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